Toast Box

Started out as a food stall in 2005, Toast Box has expanded with over 70 outlets island-wide over the past decade. With an objective to bring the brand closer to the younger generation, the new concept introduces a 'black and white' colour-theme and a series of illustrated icons of the classics off the menu.

Kick-starting with a campaign titled "Here's a TOAST to..." allows customers to complete the phrase to celebrate the written subject.