MO BAR
2019 — 2020
Branding, Art Direction, Design
MO BAR is a concept located at Mandarin Oriental, Singapore. Inspired by the Pacific Ocean and rich culture of Asia’s ports, MO BAR presents a new experience to celebrate the flavours and aromas of the region.
Client: Mandarin Oriental
Agency: ACRE Design
︎ Creative Circe Awards (GONG) 2019
Agency: ACRE Design
︎ Creative Circe Awards (GONG) 2019
- Bronze: Printed Communication Design
- Bronze: Design Craft - Art Direction
![](https://freight.cargo.site/t/original/i/6ff154fbbab51bea97b60e72dc7dda98c6c080f718c9a3adb15cbef024f50c0c/MO_1.jpg)
![](https://freight.cargo.site/t/original/i/6019efde4d4f6899106434a1e526f5bedfa35b93a7deee17a2b1933a82c01745/MO_LOGO_GEOMETRY_BG.png)
The logo is formed by an elegant arrangement of the letters “MO”, inspired by themes of light and shadow on celestial bodies.
![Image credit: MO BAR Singapore](https://freight.cargo.site/t/original/i/c57b903af162cf4556b01b0c3a6814737d10026d944263ea0d7cf1db4e785dbe/MO_BAR_ENTRANCE.jpeg)
︎ MO BAR Singapore
The menu is formatted in a handy booklet, highlighting the fourteen speciality cocktails developed exclusively by the bar.
![](https://freight.cargo.site/t/original/i/5ebbd1e6606853a0a66b09cc00aef07c9174018d19b39eba6a357d3cf44ccb65/MO_ALL.jpg)
MO BAR Menu Volume 1, 2 and 3
MO BAR Menu :
Volume 1
2019![](https://freight.cargo.site/t/original/i/26f60fea1e0b669ef9d80f590e65197f312bf8ea10b074dfa50563e053420484/MO_0.jpg)
![](https://freight.cargo.site/t/original/i/6abff392dfbde48a6cb496af15144e59ce55680dc5644855fbf1c9e48e54efd8/MO_2.jpg)
![](https://freight.cargo.site/t/original/i/a854b865b8b3084afd93402779334ebed8df4338da9f85aedfce771c156fffc9/MO_3.jpg)
![](https://freight.cargo.site/t/original/i/5a77d5e4d0bc45a789be43c60e433eaa25ddf006a8b09a03bfd362a562db5a8b/MO_4.jpg)
![](https://freight.cargo.site/t/original/i/8334af2ca53f13fd608e2894fd39dc1dce9cdd7a0fb925fe1be5b63f7addd3a4/MO_5.jpg)
![](https://freight.cargo.site/t/original/i/542d211ce1ccd94e48eba8f1555213b7cd6d2f51eab0fb06cf95e7715e154f4d/MO_6.jpg)
![](https://freight.cargo.site/t/original/i/97d8945b2bc67d5b7dda48053ba42171a3604e207631f0c5b00616392d1f3b7e/MO_8.jpg)
![](https://freight.cargo.site/t/original/i/4c650833f32ce8c2e404e5183505ccd7fb79112a5020d85177e57010bd433e15/MO_10.jpg)
![](https://freight.cargo.site/t/original/i/82b67ab4eabf2692ab108ea7a9cb195ab9656094f9d1a57cd3e74c71aecdec3a/MO_11.jpg)
![](https://freight.cargo.site/t/original/i/5b845141d49f7b67afaf4afb6cec264f90f356e6b975f5b68dbd8da7ba345645/MO_12.jpg)
![](https://freight.cargo.site/t/original/i/906ef1b9ba9f1216d438fbe5ff381bfc8372b3e8c26e326348f5ce140d220ee1/MO_13.jpg)
The elements found across the food, drinks, space and collaterals were based on an imagined future of the sea nomad peoples.
![](https://freight.cargo.site/t/original/i/cb564fac23a01be9fa33ea96af0e312700d8da74aab3c8aad838615b26a5ba51/GRAPHIC_ELEMENTS.png)
Themes of the Sea, Exploration, Astronomy and Artefacts are represented across the brand.
![](https://freight.cargo.site/t/original/i/6abff392dfbde48a6cb496af15144e59ce55680dc5644855fbf1c9e48e54efd8/MO_2.jpg)
![](https://freight.cargo.site/t/original/i/ac231b0cf329ccb3a121ce4e2ecd4a6c8ac0963c0a4bf672b163adf9111db782/MO_9.jpg)
![](https://freight.cargo.site/t/original/i/b0247e7b1691ca047c78eb87126214640a7d9201e97fded2adcf5c2a73755ebd/MO_14.jpg)
![](https://freight.cargo.site/t/original/i/19fe4990c5e659039c9427506fbb14e293cb76ef234a5b41d57f84b16a79ad27/MO_15.jpeg)
MO BAR Menu :
Volume 2
2019![](https://freight.cargo.site/t/original/i/8dab10af096e58f3394bf9ba9c1c1aad44e41b4c365a97ad338f4c5ee19f6b26/MO2_01.jpg)
![](https://freight.cargo.site/t/original/i/d6463219a3438481dd52ca407827285fac79b4e2996dc87f06de462c94f18c50/MO2_02.jpg)
![](https://freight.cargo.site/t/original/i/8d42181520cb6c8f386493c523656fbd225b7f4bd4b81352f969b0c727132733/MO2_03.jpg)
![](https://freight.cargo.site/t/original/i/8b19db1102d1912404b2a4ab1142315f1f785c18e47c9e374e71c92f5b5b3779/MO2_04.jpg)
![](https://freight.cargo.site/t/original/i/53775b6f8bd1c0020c5e1e61319d0be95c58afdad69e82dd78c65c8fe811e308/MO2_05.jpg)
![](https://freight.cargo.site/t/original/i/457b973efebf236c4b14d75ede55ae2896743ee2e5e1d2b81aa876a7b58b714d/MO2_06.jpg)
![](https://freight.cargo.site/t/original/i/5f372c93aad90457390c2be157035b0a7fb99030e222c87e455f106b69fbe5b4/MO2_07.jpg)
![](https://freight.cargo.site/t/original/i/bc34310266c63f82840aee3b1411d4d970c2750374894ce3900c19fa131422f2/MO2_08.jpg)
![](https://freight.cargo.site/t/original/i/6b87f2c849827459164ef707bdce8a732181cc4f1e095bfc94132f71fd91cd9e/MO2_09.jpg)
![](https://freight.cargo.site/t/original/i/baa5415e04ed3eecdaca375d488b50982e3fa083392120cc5a77decf2b1877ac/MO2_10.jpg)
![](https://freight.cargo.site/t/original/i/21706375910ee84195bf629a2d44f4eff59873605f6fce51be42208b591a29ea/MO2_11.jpg)
![](https://freight.cargo.site/t/original/i/1081510271922f8e15abfecf496454780cbee2efb73a6de522966c75919d670a/MO2_12.jpg)
![](https://freight.cargo.site/t/original/i/c6608a2192dd4a47d418e44876e8ab647e86c278e8ebb21e91d9b79043ed9e1d/MO2_13.jpg)
![](https://freight.cargo.site/t/original/i/b5757f943f70125459575b5593f82461a8c8e245ef57898c61cd4d95dd391097/MO2_14.jpg)
![](https://freight.cargo.site/t/original/i/383c540a823b542e43cea35a11b478703ea7d2ee1b3beb28b43bfe2015e653c2/MO2_15.jpg)
MO BAR Menu :
Volume 3
2020
Volume 3
2020![](https://freight.cargo.site/t/original/i/1d1a32c45dfec2c598077a2ce4bd6f57fa2db484d1ff34a3b3d2cbfc78f0d7f0/MO3_01.jpg)
![](https://freight.cargo.site/t/original/i/044cfe56e7e85048ba10d6cb93a694ec2ed3c8fa8c014954e428791baa0ddbb3/MO3_02.jpg)
![](https://freight.cargo.site/t/original/i/40e658578b74bf4c338ca3a844edbd55bd6972803c080b671d28833309f8348a/MO3_03.jpg)
![](https://freight.cargo.site/t/original/i/c179efa5ac446a4e9055b9cd6e0e38ef65dc4e1780e4e2fa7f239482772af3e6/MO3_04.jpg)
![](https://freight.cargo.site/t/original/i/3017f94c8882eca4eea8a1b8d9a3fdbdf542c6c28c6dffad678bd45b8369f13a/MO3_05.jpg)
![](https://freight.cargo.site/t/original/i/5fa97ecc15787ca1b245de168ec11bd848e0d1c86165cc3131bc1ab24b7831ab/MO3_06.jpg)
![](https://freight.cargo.site/t/original/i/44f6af247eee3ff23e83d95d201af41828129a7b8dd6d00635a91fbfb5eec81e/MO3_07.jpg)
![](https://freight.cargo.site/t/original/i/a5e6254c321d8148fd8dadacc65df0cf17edf2637df438a2c3428117082d2788/MO3_08.jpg)
![](https://freight.cargo.site/t/original/i/02fb2b548b7c18a908f38083c365df07153dc6bd2f7bb9c6cdd8ad526c2eb6f4/MO3_09.jpg)
![](https://freight.cargo.site/t/original/i/fe858a60f0a05b53a91303d3a8a910a12bdc9cce17c8fd6c427f46417e0cfce7/MO3_10.jpg)
![](https://freight.cargo.site/t/original/i/379b6eb8f19638bc1a0d513548d8f3e7aa3df6c595cca6af67544b78c70b4cca/MO3_11.jpg)
![](https://freight.cargo.site/t/original/i/03fccb81c5fd1f93d9cecd7bd9bb29ce44f2b4f941505a0b7c941783789a1780/MO3_12.jpg)
![](https://freight.cargo.site/t/original/i/43175ddb8532cd8dbcf916608537d136526db51eaac2fa6f51924df3190662e7/MO3_13.jpg)
![](https://freight.cargo.site/t/original/i/5d491d3a4f7d4cf7a3901eb74d4bdc1b796bcad2465551580de3fcf011f97cab/MO3_14.jpg)
![](https://freight.cargo.site/t/original/i/292f1a1254d31f5842fda81a34aeff3f736d9ffb52419d0dd907d519ae1aecc9/Cocktail_5.jpeg)
Sarimanok
Along the journey, we were excited to illustrate a colourful Sarimanok, representing a part of Philippine mythology, to be showcased on the “Sarimanok” cocktail.
![](https://freight.cargo.site/t/original/i/a400041b1ede114cf08fdbe91498ef11a81b97df25851aca2f7f9d6125a9b8ce/SARIMANOK.png)
Vessels
We created icons in simple, yet elegant, line art style with dissolved gradient fills to represent a series of vessels that were carefully curated by MO BAR for the menu.
![](https://freight.cargo.site/t/original/i/750d5bfc8e4cfed378416dfccb6259ea7a826c1a2a83dda98925e8931d48e1a6/01-VESSEL.png)
![](https://freight.cargo.site/t/original/i/010e2620b9edf97ac6940a9f52809d237f58b2d47fb80492a154f7b2ca11d5ac/02-VESSEL.png)
![](https://freight.cargo.site/t/original/i/835f08e9b3ee3ac34f02029580b9e65862752d0eb7a03fac0d5814f9193d8a20/03-VESSEL.png)
![](https://freight.cargo.site/t/original/i/3d4f657986ab395536a7d2766a0e2baf8559c6f0b287edb27aee51fbef834075/04-VESSEL.png)
![](https://freight.cargo.site/t/original/i/b3e2cd3b2d7e8dbde0697672b8b0ce0b5adbf36b1223daec10a0cce9749457a7/05-VESSEL.png)
![](https://freight.cargo.site/t/original/i/13e7bf7f23037a59722c5b901f4dcd6c09818f0600abbdd6876eed359e86c7c9/06-VESSEL.png)
![](https://freight.cargo.site/t/original/i/ddcd5e99b122c271fad0f46251143f90e0685ca81ba36c366c55df3905329489/07-VESSEL.png)
![](https://freight.cargo.site/t/original/i/84748d1360837e5f264c21ba97d0ccd5ba150c73a5bbcf75fe69dfcf266dd2b1/08-VESSEL.png)
![](https://freight.cargo.site/t/original/i/e3beb16550d0d70f913d09db00a3da4ff08f8e3a41db9c259c8626fba2cb5f14/09-VESSEL.png)
![](https://freight.cargo.site/t/original/i/e3c89c7b9348704c4ad681b066e5bd4213f65bd5680be34c9d8670bda795b571/10-VESSEL.png)
![](https://freight.cargo.site/t/original/i/862bbabc9d23410778849ba28d069f89317353f917bcff59f4e9396dd463952c/11-VESSEL.png)
![](https://freight.cargo.site/t/original/i/109fab393d561efafb3e348f9001eb201aad6d9c5ff3403855ec5561249f8404/12-VESSEL.png)
![](https://freight.cargo.site/t/original/i/a2ad250add930ecc8b55f495bd638e0a731e7d07593f01a28068db7608130f72/13-VESSEL.png)
![](https://freight.cargo.site/t/original/i/f404268fa12f1f5b735dd1e3eabccca9c604fad3edd623a79ca409ddf25017f0/14-VESSEL.png)
![](https://freight.cargo.site/t/original/i/25ac13ca84f82df728c0435310baf6cc171cb54082290bc6c3ee6029f63c4a51/15-VESSEL.png)
![](https://freight.cargo.site/t/original/i/878303ed96cbc827019ec364dd58a6ae96da8b5a4469b4cfc447bafbe2364ae6/16-VESSEL.png)