Pet Cubes

2019

Branding, Art Direction, Design

Client: Pet Cubes
Agency: ACRE Design

Pet Cubes is a brand that does human-grade fresh dog meals — a healthier, more nutritious alternative to kibbles. After establishing itself as a market leader, they wanted to update the brand with a younger, fresh look.

The new logo retains the familiarity of the original, featuring the founder’s dog Champagne over a rounded square — which mirror the form factor the product comes in.

The packaging sleeves were updated to appeal to a younger demographic with its vibrant colours and illustrations. The new scheme also effectively helps the consumer navigate over 20 different products across 3 categories.