Pet Cubes
2019
Branding, Art Direction, Design
Client: Pet Cubes
Agency: ACRE Design
Pet Cubes is a brand that does human-grade fresh dog meals—a healthier, more nutritious alternative to kibbles. After establishing itself as a market leader, they wanted to update the brand with a younger, fresh look.
The new logo retains the familiarity of the original, featuring the founder’s dog Champagne over a rounded square—which mirror the form factor the product comes in.
The packaging sleeves were updated to appeal to a younger demographic with its vibrant colours and illustrations. The new scheme also effectively helps the consumer navigate over 20 different products across three categories.
