Pet Cubes
2019
Branding, Art Direction, Design
Client: Pet Cubes
Agency: ACRE Design
Pet Cubes is a brand that does human-grade fresh dog meals — a healthier, more nutritious alternative to kibbles. After establishing itself as a market leader, they wanted to update the brand with a younger, fresh look.
![](https://freight.cargo.site/t/original/i/a110c2284cc2b0109da04069f08fcfa23ff4abec28c2e759a3fe74a6ba2d3d0f/PC-LOGO-PRIMARY.png)
The new logo retains the familiarity of the original, featuring the founder’s dog Champagne over a rounded square — which mirror the form factor the product comes in.
![](https://freight.cargo.site/t/original/i/44a7526b67b7df6e4fbb310eb242c00e00f0ad4816c033d04d5cc0fe103366f2/PC-LOGO.jpg)
The packaging sleeves were updated to appeal to a younger demographic with its vibrant colours and illustrations. The new scheme also effectively helps the consumer navigate over 20 different products across 3 categories.
![](https://freight.cargo.site/t/original/i/34a5ee2c299cbdc59ff9c055d57d9c4ebfe923ed04cf4458ba7cd7ec81e6d8a1/PC-PKG.jpg)
![](https://freight.cargo.site/t/original/i/219025ffcc12c79520c9141ac135e4b117705d6ed8546da9331c24ab30117b67/PC-01.jpg)
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![](https://freight.cargo.site/t/original/i/e9ef56350fd333c78bf795de1692b0e094a8d301e00a5e9a30c50506474a2c92/PC_2.png)
![](https://freight.cargo.site/t/original/i/d5f04b7d0fff097bf3c5dc9ad9225f3bc7a72f681ad9951c7f58ee8bb9c56ca9/PC-02.jpg)
![](https://freight.cargo.site/t/original/i/19b46f39c943c09a947586268354a9c6826b5a52eea73cc3d7b032ea7428ec9a/PC-03.jpg)
![](https://freight.cargo.site/t/original/i/7789ab5e013b8faf6e0fa6e9bb5b7b0b9f4a6f3a88003a5b440f2ff4cb339470/PC-04.jpg)
![](https://freight.cargo.site/t/original/i/90608a6542da047c76d5ed4d84ebc0469d7e77f8ac809a9d0dd1476415622b1d/PC-05.jpg)
![](https://freight.cargo.site/t/original/i/3d69cafc5427c426079731f3bdf4fa0985ebfd21761cd3b4349675e48f23c9c1/PC-06.jpg)
![](https://freight.cargo.site/t/original/i/8c3ca0f4334d9df2c6f17f3aadfc345192da7fc3c80a2b06ab7f7cd9a61d86b7/PC-07.jpg)