Toast Box

Branding, Design, Illustration
Established in October 2005, Toast Box is a Singaporean contemporary coffee chain rooted in the recreation of Nanyang coffee and toast culture popular during the 1960s and 70s.

With an objective to bring the brand closer to the younger generation while preserving the heritage, the new Toast Box concept introduced a 'black and white' colour-theme and a series of illustrated icons of the classics off the menu.

The illustrated icons are showcased across various in-store collaterals and packaging items within the family, including paper cups, mugs, caps, kopi satchets, and carriers.

Let’s chat!