Toast Box
Branding, Design, Illustration
Established in October 2005, Toast Box is a Singaporean contemporary coffee chain rooted in the recreation of Nanyang coffee and toast culture popular during the 1960s and 70s.
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With an objective to bring the brand closer to the younger generation while preserving the heritage, the new Toast Box concept introduced a 'black and white' colour-theme and a series of illustrated icons of the classics off the menu.
The illustrated icons are showcased across various in-store collaterals and packaging items within the family, including paper cups, mugs, caps, kopi satchets, and carriers.
