MO BAR

2019
Branding, Logo, Menu Design


MO BAR is a concept located at Mandarin Oriental, Singapore. Inspired by the Pacific Ocean and rich culture of Asia’s ports, MO BAR presents a new experience to celebrate the flavours and aromas of the region.

The elements found across the food, drinks, space and collaterals were based on an imagined future of the sea nomad peoples. Themes of the Sea, Exploration, Astronomy and Artefacts are represented across the brand.

The logo is formed by an elegant arrangement of the letters “MO”, inspired by themes of light and shadow on celestial bodies. The menu is formatted in a handy booklet, highlighting the fourteen speciality cocktails developed exclusively by the bar.


Creative/Art Direction: TY Zheng, JZ Ang
Completed at ACRE Design
Documented by ACRE DESIGN