MO BAR

2019 - 2020
Branding, Logo, Menu Design


Client: Mandarin Oriental, MO BAR
Agency: ACRE Design
Creative/Art Direction: TY Zheng, JZ Ang

MO BAR is a concept located at Mandarin Oriental, Singapore. Inspired by the Pacific Ocean and rich culture of Asia’s ports, MO BAR presents a new experience to celebrate the flavours and aromas of the region.

The elements found across the food, drinks, space and collaterals were based on an imagined future of the sea nomad peoples. Themes of the Sea, Exploration, Astronomy and Artefacts are represented across the brand.

The logo is formed by an elegant arrangement of the letters “MO”, inspired by themes of light and shadow on celestial bodies. The menu is formatted in a handy booklet, highlighting the fourteen speciality cocktails developed exclusively by the bar.




MO BAR

Volume 1

2019




MO BAR

Volume 2

2019




MO BAR

Volume 3

2020