Ashtray Clock
Ashtray Clock is neither an ashtray nor a clock. Using it as a clock is a waste of time; using it as an ashtray is a waste of money.
And yet, users have found their own meanings in it—using it as a reminder to take a break, a marker of past addictions, or a quiet tribute to someone they miss.
︎ Featured on SHOUT
Creative Direction
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Po Chai Necklace
Our dependable traditional Chinese medicine, Po Chai Pills, now hangs around our neck, accompanying us wherever we venture.
︎ Featured on TimeOut, Zaobao and POPEYE Magazine (#928)
Creative Direction
Full project ︎︎︎
MO BAR
MO BAR is a concept located at Mandarin Oriental, Singapore. Inspired by the Pacific Ocean and rich culture of Asia’s ports, MO BAR presents a new experience to celebrate the flavours and aromas of the region.
︎ 2 Bronze: CCA Gong Awards 2019
- Printed Communication Design
- Design Craft - Art Direction
Agency: ACRE Design
Branding, Art Direction, Design
Full project ︎︎︎
Toast Box
With an objective to bring the brand closer to the younger generation while preserving the heritage, the new Toast Box concept introduced a 'black and white' colour-theme and a series of illustrated icons of the classics off the menu.
Agency: BreadTalk Group
Branding, Design, Illustration
One Two Eat
Reimagining the food court space for generations to gather.
When our client’s teenage daughter started refusing to go to food courts, she approached us to co-create a new brand that would bring young and old together.
Agency: Yellow Octopus
Branding, Art Direction, Design
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Pet Cubes
Pet Cubes is a brand that does human-grade fresh dog meals—a healthier, more nutritious alternative to kibbles. After establishing itself as a market leader, they wanted to update the brand with a younger, fresh look.
Agency: ACRE Design
Branding, Art Direction, Design
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Godmama
Godmama is a modern Peranakan restaurant built on the belief that food plays the important role of bringing people together in a way that goes beyond just satiating appetites. It is a vehicle for the sharing of culture, the carrying on of a legacy and the celebration of people through recipes. Godmama is the perfect place to experience all that the Peranakan culture has to offer – bold colours, intense flavours and the warmness of family.
Branding, Art Direction, Design
Google Cloud 5th Anniversary
Visual identity for Google Cloud 5th Anniversary Digital Event held in Singapore representing Singapore, A.I., Data and Sustainability.
Agency: Villains
Art Direction, Illustration
NLB Singapore: Explained in 3 Minutes
LearnX presents a series of Explained in 3 Minute topic explainer videos where we break down the bigger and complex concepts into bite-sized takeaways for all.
I was involved in this project in various capacities, including illustration, storyboard, and motion design.
Agency: alice
I was involved in this project in various capacities, including illustration, storyboard, and motion design.
Agency: alice
Motion Design, Illustration, Storyboard
Full project ︎︎︎
Dabao Singapore
Emily, originally from Singapore, moved to San Francisco in 2014 to advance her career in both fine and casual dining. Driven by her love for the hustle, dedication to heritage foods, and a desire to build cultural bridges, she identified a gap in the market for authentic Singaporean hawker foods in San Francisco.
We developed an identity centered around the iconic takeout box, adding a small heart to symbolize the authenticity and love of a Singaporean chef.
Identity, Design
Highnunchicken
In collaboration with Kenneth (Jolly Mcwank), Moses and Terence, we create cartoons regularly under the moniker, Highnunchicken, to have a laugh at local current affairs, culture, and ourselves.
︎ Featured on Mothership, Coconuts Singapore and Bandwagon
Cartoon, Illustration
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Children Holding Guns
Children Holding Guns is a fun and satirical gift-shop brand that revolves around Singaporean military humor, particularly inspired by the mandatory two-year military service that every Singaporean son has to undergo.
Creative Direction, Art Direction
Full project ︎︎︎
